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Shubham
Sep 26 2023, 3:30 PM
English (US)
Overview
Akhil Bhiwal stops the recording. Himanshu starts the meeting and proposes discussing the product roadmap for the next quarter. Akhil agrees and suggests starting with campaign tracking. Nimish presents plans to improve campaign tracking, including design fixes, adding more data points, and integrating creator search. He also mentions an email lookup API and billing announcement. Akhil asks if there are any other agenda items but no one has anything else. Aakash discusses plans for measurement, including multi-touch attribution, promoting Insight IQ with a freemium plan, and enhancing UTM tracking for guest checkout. Himanshu talks about improving search features, sentiment analysis, purchase intent analysis, influencer export capabilities, brand fit differentiation factor, and tech gate stability improvement as potential tasks in their current product roadmap. Himanshu discusses the implementation of LinkedIn creator search on the product. Other features are prioritized for now and this task is planned for the next quarter. He also mentions working on brand safety score and social listening based on API success. Ankur asks about making customers successful and Himanshu explains that they are collecting feedback from users to update and improve the product. They aim to make 25 customers successful but there is a discussion about setting a higher goal. Ronit suggests checking if their product aligns with customer needs, while Akhil emphasizes aiming for 100% customer success. Himanshu acknowledges these points and mentions sporadic user behavior as a challenge. The team discusses the success of APIs, different behaviors between tech platforms and agencies/brands, and solving customer problems effectively. Prioritization of features is mentioned along with the need for feature access management in order to customize plans for different customers' needs. Summary: Himanshu talks about implementing LinkedIn creator search later due to prioritizing other features Feedback from users will be used to update/improve the product There's discussion about setting goals for customer success (25 or 100%) Ronit suggests checking if their product meets customer needs; Akhil emphasizes aiming for 100% satisfaction Sporadic user behavior poses challenges Different behaviors between tech platforms and agencies/brands are discussed Feature access management is important to customize plans based on customer requirements Nimish Khandelwal discusses the need to build an integration for usage reports, FAQs, and chat support in their product. They also discuss the issue of blocking unauthorized credit usage and the challenge of providing affordable audience data. Ankur raises concerns about missing audience metrics in campaign tracking. Himanshu mentions plans for improving onboarding and user notifications. Nimish shares updates on micro apps related to brand pit, fake followers, Engagement Rate, Chrome Extension, email LinkedIn integration, and Shopify integration. Aakash provides details about upcoming micro apps focused on social lookup API and Shopify store analysis. Aakash Mehta asks if there are any questions. Himanshu confirms that they have decided not to proceed with any more micro apps and will focus on three specific ones. The marketing team will work on distributing these apps. Akhil Bhiwal agrees with the decisions made. Himanshu shares a roadmap link and asks everyone to review it and add comments if they have any doubts. They plan to create a Gantt chart in the next few days to finalize timelines for the roadmap. Himanshu suggests moving on to the next agenda, as there are no objections or additional items from anyone else. Aakash Mehta agrees and Himanshu concludes the meeting by thanking everyone and saying goodbye, which is reciprocated by Akhil Bhiwal.
Action items
  • Based on the transcript, there are a few follow-ups and action items that were discussed during the meeting:
  1. Clarification on the pricing structure for the free plan in the measurement section: Akhil Bhiwal mentioned that they need to sit together with the sales and marketing teams to define the structure and pricing for the free plan.
  2. Resource planning for expertise on Shopify implementation: Akhil Bhiwal asked for a discussion on the challenges faced with Shopify implementation, specifically regarding relevant Shopify engineers and resource planning. Himanshu agreed to address this during a product engineering sync-up.
  3. Goal for making customers successful: Ankur raised a question regarding the goal of making customers successful and whether there is a specific percentage of success to achieve. Akhil Bhiwal suggested that the goal should be to make 100% of customers successful, with no room for even a slight percentage less than 100%. They discussed tracking metrics and considering the onboarding process to ensure customer success.
  4. Feedback from customers on usability and problem-solving: Ronit Ogra emphasized the importance of understanding if the product is solving the customers' problems correctly. He suggested reaching out to customers to check if the product aligns with their goals and if they are getting the desired results.
  5. Audience-level impact reporting for campaigns: Ankur mentioned that there is a need for higher-level metrics related to the audience impact of campaigns, such as impressions, reach, and audience analysis. The team discussed the challenges of generating cost-effective audience data and agreed to explore potential solutions.
  6. Improving user onboarding and communication: Himanshu mentioned ongoing efforts to improve the onboarding process and explore better ways to communicate with users. This includes banner notifications to inform users about feature updates, downtime, and new products. The team also discussed the need for a comprehensive help section with FAQs and videos to address user queries.
  7. Micro app development: Nimish Khandelwal outlined the progress and priorities for micro app development. The team discussed the release of the Brand Pit micro app and ongoing work on Engagement Rate and Fake Followers micro apps. They also mentioned future plans for email and LinkedIn micro apps, as well as a Shopify integration micro app.
  • These action items and follow-ups will help the team prioritize and address important tasks, improve customer success, and enhance the overall user experience of the product.
Outline
Chapter 1: Introduction
  • 02:03 - The recording has stopped.
  • 06:45 - Himanshu greets everyone.
  • 06:46 - Himanshu greets everybody again.
  • 06:53 - Akhil Bhiwal asks about the agenda.
  • 06:59 - Himanshu suggests sharing the product roadmap for the next quarter.
  • 07:11 - Akhil Bhiwal agrees and suggests starting with that.
  • 07:40 - Himanshu addresses the group.
  • 07:57 - Nimish Khandelwal and Akhil Bhiwal acknowledge Himanshu's suggestion.
  • 08:16 - Akhil Bhiwal suggests discussing the product roadmap in sections.
  • 08:27 - Akhil Bhiwal asks Nimish to start with the campaign tracking section.
  • 08:34 - Nimish Khandelwal begins discussing improvements to the campaign tracking module.
  • 09:07 - Nimish Khandelwal mentions working on the missing link between creator search and campaign tracking.
  • 10:09 - Nimish Khandelwal talks about adding more insight to the reporting layer.
  • 11:28 - Nimish Khandelwal invites questions before moving on to the next section.
Chapter 2: Measurement
  • 11:40 - Akhil Bhiwal asks if there are any questions.
  • 12:04 - Aakash Mehta discusses the focus for this quarter in the measurement section.
  • 13:23 - Aakash Mehta mentions extending checkout functionality.
  • 13:32 - Aakash Mehta outlines the four major line items in the measurement section.
  • 14:38 - Akhil Bhiwal asks about implementation challenges and relevant Shopify engineers.
  • 16:08 - Himanshu mentions ongoing tasks and working on workflows.
  • 16:33 - Himanshu explains the first step towards working on workflows.
  • 16:48 - Himanshu describes a simple workflow involving Gmail.
  • 17:44 - Himanshu mentions picking up additional tasks if there is extra time.
  • 19:14 - Himanshu talks about implementing an extension of the chat GPT plugin.
  • 19:24 - Himanshu clarifies it as an experimental feature.
  • 19:31 - Himanshu suggests implementing it on the product LinkedIn creator search if everything goes well.
  • 20:19 - Himanshu asks for questions.
  • 20:32 - No questions are raised.
  • 20:34 - Nimish Khandelwal mentions Ankura having a question.
  • 21:12 - Himanshu acknowledges Ankura's question.
  • 22:08 - Himanshu mentions having inputs from Falgun and Anoop regarding ongoing tasks.
  • 22:12 - Himanshu states it as part of the ongoing journey.
  • 23:18 - Himanshu suggests discussing the inputs.
  • 24:55 - Himanshu calls for Ronit.
  • 26:50 - Himanshu calls for Ronit again.
  • 29:19 - Himanshu introduces the topic of prioritization.
  • 29:25 - Himanshu mentions updating statuses and changing the wise.
  • 29:31 - Himanshu confirms the discussion is about steps one and two.
  • 30:05 - Himanshu asks if it makes sense.
  • 30:33 - Himanshu asks to scroll down.
  • 31:01 - Himanshu instructs to scroll further.
  • 31:02 - Himanshu asks Nimish to continue.
  • 31:08 - Nimish Khandelwal begins discussing the usage report.
  • 32:02 - Nimish Khandelwal mentions the need for customer support to manually download and share the report.
  • 32:25 - Nimish Khandelwal expresses the desire for more information on how the numbers are derived using chat GPT or AI.
  • 33:37 - Nimish Khandelwal asks if there are any questions on the discussed pointers.
  • 33:44 - Ankur raises a question, not specifically related to the usage report.
  • 34:17 - Ankur asks about a summarized view of the audience and detailed reports.
  • 36:17 - Himanshu responds with "Itnarial."
  • 36:24 - Ankur clarifies his question on reach.
  • 36:28 - Nimish Khandelwal mentions showing the same profile to the audience.
  • 36:30 - Akhil Bhiwal explains further about the audience.
  • 36:50 - Nimish Khandelwal adds that it pertains to the engaging audience.
  • 36:55 - Nimish Khandelwal specifies the audience engaging with a campaign.
  • 37:05 - Ankur suggests a current campaign view and also at a creator level.
  • 37:15 - Ankur mentions generated views.
  • 37:18 - Nimish Khandelwal agrees and continues discussing the campaign audience.
  • 37:32 - Nimish Khandelwal suggests thinking about getting the audience's insights.
  • 37:55 - Nimish Khandelwal discusses making the insights more prominent through word cloud and other features.
  • 38:24 - Nimish Khandelwal asks Himanshu to cover onboarding and notification.
  • 39:01 - Himanshu explains how it will help in communication with users.
  • 39:51 - Himanshu concludes the discussion on onboarding and notification.
  • 40:30 - Nimish Khandelwal mentions work in progress.
  • 40:47 - Nimish Khandelwal asks Aakash Mehta to discuss the email LinkedIn micro app and Shopify.
  • 41:08 - Aakash Mehta describes the plan to convert it into a demo micro app.
  • 41:41 - Aakash Mehta confirms that it will be taken up.
  • 42:33 - Aakash Mehta asks if there are any questions.
  • 42:45 - Himanshu concludes the discussion.
  • 42:58 - Akhil Bhiwal confirms that's all.
  • 43:
Notes
  • The recording has stopped.
  • Himanshu starts the conversation.
  • Akhil Bhiwal asks about the agenda.
  • Himanshu suggests starting with a shorter item.
  • Nimish Khandelwal wants to improve the existing campaign tracking module by fixing design and tech issues, adding more data points and analysis.
  • Nimish Khandelwal proposes making analysis more upfront on the reporting screen.
  • Aakash Mehta mentions focusing on campaign tracking and improving the existing module based on customer feedback.
  • Aakash Mehta plans to track guest checkout and extend the chat GPT plugin.
  • Himanshu discusses starting with a simple workflow and potentially adding more features.
  • Himanshu mentions picking up additional items if there is extra time.
  • Ronit Ogra talks about API success and prioritization.
  • Ankur asks about a summarized view of the audience.
  • Nimish Khandelwal explains the need for more clarity on how chat GPT and AI are used to generate numbers.
  • Nimish Khandelwal mentions adding FAQs and detailed videos to the dashboard.
  • Ankur suggests finding a cheaper way to get audience insights.
  • Nimish Khandelwal discusses making comment analysis more prominent and adding word clouds.
  • Himanshu mentions experimenting with communication features.
  • Himanshu concludes the discussion.
  • Aakash Mehta talks about a LinkedIn micro app and a Shopify integration.
  • Aakash Mehta explains the plan to convert CSV files or entered emails into LinkedIn details.
  • Himanshu wraps up the meeting and encourages everyone to review the notes and add comments if needed.
Transcript
The recording has stopped. 
Hello. Hello everybody. 
Agenda, you. 
It? Yes. 
I think we want to share the product roadmap for the next quarter. That is one. Is there anything else. 
That could be the starting point? That's a long agenda item by the way. A shorter one. We can start from there. No one seems to have anything thing else. 
Guys? 
Anyone else? Any other agent item apart from product roadmap? 
No, not from our I don't know, not from our side. 
Fine. 
So let's go ahead with the product roadmap itself. 
It cool, let me share. 
Yeah. 
So what we can do is not go line item by line item but at least for each section each PM can talk about what theme is for Q four. So Nimish, you want to start with campaign tracking? 
Yeah, we'll start for next quarter we. 
Are going to focus on two things. One is to improve the existing campaign tracking module in terms of the design fixes, tech fixes, improving the current features loading with more sort of more data points and more analysis like for example comment analysis. People have liked it. So we want to improve on that and that is there and there are some design fixes. Can you go down? Yeah, go up. We are also going to work on the missing link between creator search and campaign tracking. Right now both are independent to independent modules and there is no common link between both the modules. So we're going to work on a link where people can favorite their creators and then they can import those creators into campaign tracking and run a campaign. Also this is an important feature we're going to picking up. 
Then we have released an email lookup API where you can actually depending on the handle you can find the email ID and this is very relevant for content demographics report. So now we're going to integrate both the things and essentially promote it. Like you can actually analyze people who are liking the content and then you can download the email IDs and then you can use that sort of information for performance marketing. So we are going to do that kind of announcement. Then there is a billing announcement for campaign tracking. It's a dau activity. These are like to be picked up items and in maybes there are couple of items on campaign tracking. One is to add more insight to the reporting layer. Right now we only show content wise table format data. 
But we want to show what are the content which have seen where we have seen most purchase intent and which are the content which has seen most relevancy or sentiment positive sentiment. So that kind of can help us because right now these features are there inside a content item and someone needs to click on it. Then they see the data. But we want to make it upfront so that whenever someone goes to the reporting screen they can see those analysis right there itself and they don't need to go to inside the content. So that is one feature. Another is brand lift. So we had released Social Listening API and we want to use Social Listening API to figure out what was the social sort of presence of the brand before the campaign and after the campaign. 
And you can measure this performance in terms of number of followers on their social handles or the keywords and mentions on the social media. So we're going to take this as first as a POC and if it's successful and free of the bandwidth then we will pick it up as the full fledged item. So the core theme is around improving the existing campaign tracking module and yeah. 
So Akash you can go to in. 
Case there are any questions you can feel free to ask and if there are no then Akash you can go to Measurement section. 
Any questions? Okay, yeah, Nathan is going to cover measurement. 
Sure. 
So basically one of the few things that we want to do with measurement is like as we discussed in the HF, we want to build multi touch attribution and go deeper into fingerprinting. So this is something that we will be focusing majorly in this quarter and also in the existing campaign tracking module. What we will be doing is we will be adding promote bit. So this is something that we learned from a customer conversation as well. And this is something that was already on previous quarters roadmap to be picked up. So were thinking we'll be prioritizing that and add promo codes to it. Next thing is something which is going to happen throughout the Insight IQ bit, that is add a freemium plan. 
So this will allow not just customers who are coming from shopify to kind of, let's say, play with it, but also something that will enable any person who lands on Insight IQ to use some parts of the platform for free without, let's say, like involving the sales team or without involving any other sales discussions to be there. So these are the three major stuff around Insight IQ and one thing that we want to extend is just checkout. So currently our existing UTM tracking will work for customers who already are logged in. Now this is around seven point two, seven point three percent of all the stores offer just check out. 
So what we will be doing is we will be kind of let's say like doing some amount of scripting in order to kind of make sure that we will be tracking guest checkout as well. So these are the four major line items that we will be picking up as part of measurement in Q four. Any thoughts, questions? 
So on this line item 21, the free plan here we have a dependency on sales to define the sales and marketing to define the structure basically of our pricing. So let's sit together and figure that out because that will then be needed if we want to unlock this free plan at a platform level. Cool, create a search himanshu. 
Yeah. 
I have one question on the measurement. 
Side. 
Also one of the challenge you've been facing is on the expertise on shopify. Could you also highlight like maybe present at some other time that what may be the challenges from the implementation side like having the relevant shopify engineers or something else? 
Sure, you want me to talk about that now? 
Maybe later but want to understand what are the resource planning also along with sure. 
Okay, I'll take that up. 
Maybe product engineering sync up would be a relevant time. 
Yeah. Cool. 
All right, so two major teams that we are working on. One is improving the current product that we have and second will be building the differentiating features. So bugs and upgrade this comes under the upgrading of the current features that we have. We will work on improving the experience of the search, adding more features around the search. For example contact details right now is not we cannot export people with only email addresses. So these are the type of things that we want to add and there are some other UX changes that we will be working on. So this will be an ongoing task and we'll keep on working on it. As soon as we figure something out or as soon as we hear something from the customer we keep on implementing that. 
Then sentiment analysis and purchase intent is something that is work in progress right now. It is supposed to go live on 6th of next month. Then influencer export capabilities in lieu of messaging and workflows. So this is basically will be our first step towards working on the workflows. Right now the problem is that the user after searching an influencer are not able to contact them. So we need to figure out a way on how with least amount of effort they can contact them. 
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